Senior Brand Manager

On , In Careers

Valens GroWorks is looking to hire a Senior Brand Manager who will lead our brand strategy, build and deliver innovative marketing campaigns and programs, and assist with developing and growing our marketing team.


  • Lead the development and execution of our brand strategy to increase brand awareness, enhance storytelling, unlock new growth opportunities and sales leads, while building equity for the future.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Generate, execute and manage creative integrated online/offline marketing campaigns, advertising, PR, manage contact with media and industry associations, tradeshows and other campaigns to generate demand
  • Own our marketing infrastructure by developing a thorough understanding of our analytics, tools, and KPIs for each channel, and identifying and resolving gaps
  • Prepare, own and maintain budgets, and track projects through to their successful and timely completion
  • Monitor advertising and earned media response; monitor PR, social media and marketing lead generation campaigns
  • Manage the design, creation and maintenance of product brochures, advertisements, posters and newsletters, web banners, animations, corporate and product presentations & videos
  • Manage the marketing literature library, ensuring sufficient inventory of materials and supplies



  • Bachelor’s degree in Marketing or related field, MBA preferred
  • Minimum 3 years’ experience in brand management
  • Must have experience with marketing in a highly regulated industry such as Cannabis, Tobacco, Alcohol, etc.
  • Possess strong leadership, analytical and project management skills
  • Experience with B2B marketing
  • Excellent verbal and written communication (technical writing)
  • Expert web user; advanced user of MS Office Suite



  • This is a full-time role that can be based in either Toronto, ON or Kelowna, BC.


To inquire about this Senior Brand Manager position, please send your resume and cover letter to

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